Advertising in the Magazine

Advertising Benefits

The natural gas industry in Australia is growing rapidly and projections show that the future of the industry is looking very healthy. Major investment is forecast in the coming years. Advertising in the only journal dedicated specifically to Australia’s gas industry is an excellent opportunity to make sure that your business is seen by the industry decision makers so that you can take advantage of this growth. Make sure you don’t get left behind!

Magazine advertising works for you

Research shows that consumers respond to magazine advertising more positively than advertising in any other medium, and most importantly, it is more likely to move them to action. International studies have shown that key decision makers and the most influential people in business turn to magazines before anything else for purchasing decisions. (1. Publish, “Industrial Strength Media”, Issue 6, November 2004, pg 12-13)

Raise your profile

How much business are you missing out on because people simply don’t know you exist? It’s a tough question to answer, but if you raise your profile you can find out, and what’s more, you’ll no longer be missing out on this business. Gas Today has strong presence and an effective and targeted circulation. No company has ever achieved its full potential without raising its profile.

Maintain your edge

You might have been around for a while and be pretty well-known, but the market can change quickly and it is vital that you remain visible in order to keep your edge. People respond well to leaders and a strong advertising presence helps to confirm that you are an industry leader. The most successful companies in the world never shy away from reminding their customers who they are. Visibility is a key part of ensuring the ongoing success of any business and the best way to stay visible is to advertise in Gas Today magazine.

Promote your products and services

The Gas industry is always on the look out for quality products and new and better ways of doing things. When companies are looking to source equipment or services in the Gas industry, they can turn to Gas Today as a guide. By combining editorial with your advertising, you can ensure that your innovative products and services get the publicity, and more importantly, the business they deserve.

Add some prestige to your marketing efforts

Quality advertisements and editorial in Gas Today are an excellent way to present your company to both a wider audience and to specific clients that you want to target. We can work with you to design an impressive and effective marketing campaign, as well as providing you with additional copies so that all your key clients can see what you’re up to.

Associate your business with the right feature

Throughout the year, Gas Today magazine includes a variety of planned features designed to highlight different aspects and sectors of the Gas industry. These features get a lot of attention from the right people. If you are active in one of these areas then you don’t want to miss out on your feature. Check the editorial guide or contact the office to find out more about upcoming features that will be relevant to your business.

Support the Gas industry

Gas Today magazine is a vital communication tool for the Gas industry. It facilitates the exchange of information through all levels of the industry and aims to create a sense of community in the gas industry, which has lacked a strong trade press in recent years. Gas Today will benefit the industry as a whole both by effectively communicating the gas industry’s message to government and the wider community, and creating an exchange of useful technical and other information internally. The magazine relies on advertising to survive and prosper, and your support will ensure that the goals mentioned above can be achieved, for the benefit of the whole community.

For more information on advertising, please contact Brett Thompson.