“As we’ve reconfigured our business, Transfield Holdings has pursued their opportunities and we’ve pursued ours, and there’s been a natural parting of the ways,” he says.
“When Transfield Holdings elected to sell down their shareholding in Transfield, it was just a natural point where the strong association of brand needed to separate.”
As for why the name Broadspectrum was settled on, Mr Sofra says it was simple.
“Broadspectrum resonates with us because of the diversity of our service offerings.
“If you look at the organisation, we have a lot of sector and service diversity, and the health of the organisation is driven by both of those factors.”
Staying on track
Having worked with major industry clients like Woodside and ExxonMobil for almost 20 years, Broadspectrum’s main strategy is to develop long-term working relationships with operators. This means providing counsel during times of turbulence.
“You’ve got to think about where a business is going to evolve, where there will be challenges and where you think you can add value,” he says.
“We talk about wanting to provide essential services to the customer, and what that means for risk.
“You’ve also got to think about what’s essential for the customer and how that changes with time.”