How to Effectively Market Your Business in the Gas Industry

Create strategic marketing plans to leverage your marketing investment and achieve results in the gas industry.

This whitepaper on how to effectively market your business in the gas industry will help you understand how to use your marketing investment in a strategic and smart way to meet your goals and achieve results.

The changing face of marketing
The high penetration rates and heavy use of the internet in Australia has led to a proliferation of new types of marketing tools that are the perfect complement to traditional marketing.

While many customers receive product and service information from advertising, tradeshows, sales calls, and personal and professional networks, 80 per cent of Australians use the internet regularly, according to reports from Nielsen. This has a great impact on the strategies used in marketing.

Properly blending traditional marketing tactics, such as advertising, with new tactics, such as producing online educational resources and articles, can produce strong sales leads and growth results

This creates an exciting opportunity for businesses in the gas industry. This whitepaper will help you make sure you’re using these opportunities to their fullest advantages

• The marketing fundamentals
• Planning your marketing
• 10 strategies for marketing
• The most effective marketing channels
• The importance of research and measurement
• Marketing plan template.

Delivery Instructions and Time Frames


If a hardcopy product, your subscription will be delivered to the shipping address chosen during the checkout process. If an electronic product, access instructions and regular release notifications will be sent to your email registered with Great Southern Press previously or provided during the checkout process. Your access details will arrive within one day of your payment being approved. The first edition you receive will be the next regularly released edition of the subscription. For example, if it is a quarterly published product your first issue will come any time between now and the next three months. For quarterly or bi-monthly publications a schedule of publication is provided on our website under the menu Advertising -> Editorial, Features and Deadlines. If you have any queries on when your first edition will arrive please do not hesitate to contact Great Southern Press at any stage.

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