How to Effectively Market Your Business in the Gas Industry

Create strategic marketing plans to leverage your marketing investment and achieve results in the gas industry.

This whitepaper on how to effectively market your business in the gas industry will help you understand how to use your marketing investment in a strategic and smart way to meet your goals and achieve results.


The changing face of marketing
The high penetration rates and heavy use of the internet in Australia has led to a proliferation of new types of marketing tools that are the perfect complement to traditional marketing.

While many customers receive product and service information from advertising, tradeshows, sales calls, and personal and professional networks, 80 per cent of Australians use the internet regularly, according to reports from Nielsen. This has a great impact on the strategies used in marketing.

Properly blending traditional marketing tactics, such as advertising, with new tactics, such as producing online educational resources and articles, can produce strong sales leads and growth results

This creates an exciting opportunity for businesses in the gas industry. This whitepaper will help you make sure you’re using these opportunities to their fullest advantages


Contents
• The marketing fundamentals
• Planning your marketing
• 10 strategies for marketing
• The most effective marketing channels
• The importance of research and measurement
• Marketing plan template.

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