Increasing the reach and influence of your gas brand through social media

A comprehensive guide to specific strategies that natural gas companies can use to effectively market their brand to their target market via social media.

Context
The increasing popularity of social media has created an opportunity for companies to directly engage with their customers, offering a unique marketing tool that all natural gas companies should learn how to use effectively.

Summary
Confused by the purpose of Twitter? Unsure if Facebook is right for your brand? Want to know which companies have used YouTube to great effect?

This hyperlinked PDF guide gives you the low-down on social media, explaining the purpose and objectives behind using social media as a marketing tool.

It provides recommendations and strategies for using social media platforms like Twitter, Facebook and YouTube in a specific natural gas industry context, to promote the role of a company or individual within Australia’s natural gas industry.

Inside this social media whitepaper, several case studies outline the best industry examples of Twitter, Facebook and YouTube marketing, explaining how natural gas organisations that have reached and influenced their target audience with social media.

Contents:
- Why use social media?
- What is your current online presence?
- What are your objectives for social media?
- How to manage time and content
- A plan to reach your target market
- Which platforms are right for you?
- Make the most of social media

Total page count: 17

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