The Ultimate Guide to Capturing More Customers with Content Marketing

A comprehensive e-guide on how to gain more customers in the natural gas industry through content marketing.

Report Context
The natural gas industry is a competitive market in which buyers shop around and do their research before they even reach for the phone.

Along with customers’ savvy researching, changes and growth within the natural gas industry has made the market more competitive. Companies have to work even harder to get through to customers, and many companies are doing this by producing content, such as through blogs; e-newsletters; webinars and more.

If you’re looking for a way to complement your other marketing initiatives, this e-guide gives you everything you need to know to implement a content marketing plan that integrates with more traditional marketing activities.

Who needs this information?

  • Sales and marketing
  • CEOs of natural gas companies
  • Management
  • Consultants

Why you need this report
Smart companies are already implementing content marketing initiatives, so make sure you’re not left behind. Keep ahead of the curve with this detailed and easy to follow e-guide on capturing more customers through content marketing.

Table of contents

    Content marketing fundamentals • Content marketing and traditional marketing
  • Case study: Publishing a book to promote and celebrate your company
  • Content marketing planning
  • 10 most commonly used forms of content marketing
  • The most effective channels to reach your objectives
  • Measurement
  • Templates to get you started
  • Content marketing checklist

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